Wifey is a reaction to cricket bat design.
Provoking conversation, an opportunity for other brands to think further outside their traditional approach to bat graphics.
Numerous players joke their "Better" halves often complain on the amount of time dedicated each summer to the game we love. How more time is spent with their bats!
Thus, aptly, we decided "Wifey" was more than suitable as a companion.
This one design has provoked more debate and discussion than almost any graphic in a very, very long period of bat graphics, whether the reaction is positive or negative, at least there IS a reaction, isn't that the whole point!